Things you should know about page rank

Having a wonderful and good page rank is all about hard and smart work that you should do with during a large period of time. Nevertheless, you will see good results once you have seriously grabbed this important idea. Despite of this, there are some important things you should know about page rank because I firmly believe this is not everything you need to have a mature web page that give you a wonderful revenue. Page rank is good and something you should follow this in your SEO strategy but there are some important aspect of search engines –related to page rank- that you should know.

In first place, something you should know is that Google is the most important and popular search engine but Google is not the web itself. Can you understand this? What I mean is that Google is just one of the options you have -as search engine- but there are other ways to get a huge traffic and there is a very important market to conquer outside. This relation of love that several people have with Google is a mistake and they think that having a huge page rank in Google have God in their hand. This is a crude mistake.

In the second place, page rank is not a direct signal of ranking in Google or any other search engine. This is very important that you know that. According to my reports, more than the 50% of my income doesn’t come from Google –as my primary traffic source- but from other sources that I use. You should diversify your traffic sources and don’t concentrate in Google.

In third place, you should know that ranking sites as Alexa –which reputation is not measureable- is not a signal of marketing metric. You should use SEO as a global tool and try to use as many resources as you can and enjoy this incredible trip.

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